Privacy Policy

Last updated: July 28, 2026

Anna New York respects your privacy and is committed to handling your personal information responsibly.

This Privacy Policy explains how RP Supply, trading as Anna New York (“Anna New York,” “we,” “us,” or “our”), collects, uses, discloses, retains, and protects personal information when you visit, interact with, or make a purchase from our website.

By using our website or services, you acknowledge the practices described in this Privacy Policy.

1. Data Controller

The data controller responsible for your personal information is:

RP Supply, trading as Anna New York
Bulgerstein 24
1082 NK Amsterdam
The Netherlands

Email: info@annanew-york.com

RP Supply determines the purposes and means of processing personal information collected through Anna New York.

Because RP Supply is established in the Netherlands, its processing of personal information is subject to applicable Dutch and European data-protection law. Depending on your US state of residence, additional US privacy rights may also apply.

2. Personal Information We Collect

Depending on how you interact with our website, we may collect the following categories of personal information.

Information you provide directly

  • Name
  • Billing address
  • Shipping address
  • Email address
  • Telephone number
  • Account and login information
  • Order information
  • Return and refund information
  • Customer-service communications
  • Product reviews or other information you choose to submit

Payment information

Payments are processed through third-party payment providers.

We may receive limited payment-related information, such as:

  • Payment status
  • Transaction identifiers
  • Payment method type
  • Fraud-screening results
  • The last digits of a payment card where provided by the payment processor

We do not normally receive or store complete payment-card details.

Order and transaction information

We may collect information about:

  • Products ordered
  • Purchase amounts
  • Order history
  • Delivery and tracking details
  • Returns, refunds, cancellations, and disputes
  • Discounts and promotional offers used

Technical and usage information

When you use our website, we or our service providers may automatically collect:

  • IP address
  • Browser type
  • Device type
  • Operating system
  • Referring website
  • Pages viewed
  • Date and time of visits
  • Shopping-cart activity
  • Interactions with website features
  • Interactions with advertisements and marketing communications
  • Cookie identifiers and similar technical information

Information received from third parties

We may receive information from third parties involved in operating our store, including:

  • Shopify
  • Payment processors
  • Shipping and fulfilment partners
  • Analytics providers
  • Advertising platforms
  • Fraud-prevention providers
  • Customer-support providers

3. How We Use Personal Information

We may use personal information for the following purposes.

Processing and fulfilling orders

We use personal information to:

  • Process and confirm payments
  • Confirm and fulfil orders
  • Arrange shipping and delivery
  • Provide tracking information
  • Manage returns, refunds, and cancellations
  • Communicate with you about an order

Where European data-protection law applies, this processing is generally necessary to perform our contract with you or take steps at your request before entering into a contract.

Providing customer service

We use personal information to:

  • Answer questions
  • Respond to customer-service requests
  • Handle complaints
  • Investigate delivery issues
  • Resolve returns, refunds, and payment disputes

This processing may be necessary to perform our contract with you or for our legitimate interest in providing effective customer support.

Operating and securing our website

We may use information to:

  • Operate and maintain our website
  • Protect customer accounts
  • Detect and prevent fraudulent transactions
  • Prevent misuse and security incidents
  • Troubleshoot technical problems
  • Maintain and improve website performance

Where European data-protection law applies, this processing may be based on our legitimate interests in operating and protecting our business or on a legal obligation.

Marketing and advertising

Where permitted, we may use personal information to:

  • Send promotional emails when you have subscribed
  • Personalize offers and content
  • Measure advertising performance
  • Understand how customers interact with our website
  • Create or measure advertising audiences
  • Show advertisements that may be more relevant to you

Where required by law, we rely on your consent before using non-essential cookies or your information for certain marketing and advertising activities.

You may unsubscribe from promotional emails at any time by selecting the unsubscribe link included in the email.

Legal and regulatory purposes

We may use personal information to:

  • Maintain tax and accounting records
  • Comply with legal obligations
  • Respond to lawful requests from authorities
  • Resolve disputes
  • Enforce our policies and agreements
  • Establish, exercise, or defend legal claims

Where European data-protection law applies, this processing is based on a legal obligation or our legitimate interest in protecting our rights.

4. How We Share Personal Information

We may share personal information with third parties where reasonably necessary to operate our business and provide our services.

These parties may include:

  • Shopify and other e-commerce platform providers
  • Payment processors
  • Banks and payment networks
  • Warehousing and fulfilment providers
  • Shipping and logistics providers
  • Fraud-prevention and security providers
  • Customer-support providers
  • Email and communications providers
  • Website hosting and technical-service providers
  • Analytics providers
  • Advertising and marketing platforms
  • Accountants, legal advisers, and other professional advisers

Some third parties process personal information on our instructions. Other parties may determine independently how they process certain information and may act under their own privacy policies.

We may also disclose personal information:

  • When required by applicable law, legal proceedings, court order, or government authority
  • To investigate fraud, security incidents, or violations of our policies
  • To protect our rights, customers, employees, or other persons
  • In connection with a merger, acquisition, financing, restructuring, or sale of business assets

We do not disclose personal information to third parties for purposes unrelated to those described in this Privacy Policy unless permitted or required by law.

5. Shopify

Our store is hosted by Shopify, which provides the e-commerce platform used to operate our website and process transactions.

Shopify may process personal information on our behalf and may also process certain information for its own purposes, as described in Shopify’s privacy documentation.

6. Cookies and Similar Technologies

We and our service providers may use cookies, pixels, tags, local storage, and similar technologies to:

  • Operate essential website features
  • Keep products in your shopping cart
  • Remember your preferences
  • Protect our website against fraud
  • Measure website traffic and performance
  • Understand how visitors use the website
  • Measure marketing and advertising results
  • Personalize content and advertisements where permitted

Some cookies are necessary for the website to function. Other cookies, including analytics and advertising cookies, may require your consent.

Where required, you can manage your choices through the cookie banner or privacy settings available on our website.

You may also control cookies through your browser settings. Disabling certain cookies may prevent parts of the website from functioning correctly.

7. Advertising and Analytics

We may use advertising and analytics services provided by Google and other technology providers.

These providers may collect information about your device, browsing activity, purchases, and interactions with our website or advertisements through cookies and similar technologies.

This information may be used to:

  • Measure website traffic
  • Understand how visitors use our website
  • Attribute purchases to advertising campaigns
  • Detect and prevent fraud
  • Measure advertising effectiveness
  • Personalize advertisements where permitted

Where consent is required by applicable law, non-essential analytics and advertising technologies will be used only after consent has been provided.

8. Sale, Sharing, and Targeted Advertising

Some US state privacy laws define terms such as “sale” and “sharing” broadly. Certain disclosures of personal information to advertising or analytics providers may be considered a sale, sharing, or use for targeted advertising under those laws, even when no money is exchanged.

Depending on your state of residence and whether the applicable legal requirements apply to our business, you may have the right to opt out of:

  • The sale of personal information
  • The sharing of personal information
  • Targeted advertising
  • Certain profiling activities

Where applicable, you may submit an opt-out request through the privacy-choice or data-sharing opt-out option available on our website, or by contacting us at info@annanew-york.com.

We will not unlawfully discriminate against you for exercising an applicable privacy right.

9. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

Retention periods may vary depending on the type of information, the reason it was collected, and applicable legal requirements.

For example:

  • Order, payment, tax, and transaction records may be retained for up to seven years where necessary for accounting, tax, fraud-prevention, or legal purposes.
  • Customer-service communications may be retained while necessary to resolve requests, complaints, disputes, and legal claims.
  • Marketing information may be retained until you unsubscribe, withdraw consent, or object to the processing.
  • A limited record of an unsubscribe request may be retained to ensure that we continue to respect your preference.
  • Cookie and analytics information may be retained according to the settings and retention periods of the relevant provider.

We may retain information for longer when required by law or reasonably necessary to establish, exercise, or defend legal claims.

10. International Data Transfers

Anna New York sells to customers in the United States, while RP Supply is established in the Netherlands.

Your personal information may therefore be processed in countries outside your state or country of residence, including:

  • The Netherlands
  • The United States
  • Canada
  • China
  • Other countries where our service providers, payment providers, or fulfilment partners operate

Privacy and data-protection laws in these countries may differ from those in your location.

Where required by applicable European data-protection law, we use recognized safeguards for international transfers, which may include:

  • Adequacy decisions
  • Standard Contractual Clauses
  • Contractual, technical, and organizational safeguards
  • Other lawful transfer mechanisms

11. Your Privacy Rights

Depending on the law that applies to you, you may have the right to:

  • Request access to personal information we hold about you
  • Request correction of inaccurate or incomplete information
  • Request deletion of personal information
  • Request restriction of certain processing
  • Receive certain information in a portable format
  • Object to processing based on legitimate interests
  • Withdraw consent
  • Opt out of certain sales, sharing, targeted advertising, or profiling
  • Appeal a decision relating to a privacy request where applicable
  • Lodge a complaint with a data-protection authority

These rights are not absolute and may be subject to legal limitations or exceptions.

To exercise a privacy right, contact us at:

info@annanew-york.com

Please include sufficient information for us to understand and respond to your request.

We may request additional information reasonably necessary to verify your identity and protect your personal information.

Where permitted by law, an authorized agent may submit a request on your behalf. We may require evidence that the agent is authorized to act for you.

Withdrawing consent does not affect the lawfulness of processing carried out before consent was withdrawn.

12. Dutch Data Protection Authority

Because RP Supply is established in the Netherlands, you may submit a complaint concerning our processing of personal information to the Dutch data-protection authority:

Autoriteit Persoonsgegevens

You may also have the right to contact another competent privacy or consumer-protection authority in your place of residence.

13. Marketing Communications

You may unsubscribe from marketing emails at any time by selecting the unsubscribe link included in the email or by contacting us at info@annanew-york.com.

Unsubscribing from marketing communications does not prevent us from sending necessary transactional communications, such as:

  • Order confirmations
  • Shipping notifications
  • Return or refund updates
  • Customer-service responses
  • Important account or policy notifications

14. Children’s Privacy

Our website and services are not directed to children under the age of 16.

We do not knowingly collect personal information directly from children under 16.

If you believe that a child has provided personal information to us, please contact us so that we can review the matter and, where appropriate, delete the information.

15. Data Security

We use reasonable technical and organizational measures designed to protect personal information against:

  • Accidental or unlawful loss
  • Unauthorized access
  • Misuse
  • Alteration
  • Destruction
  • Unauthorized disclosure

However, no website, electronic transmission, or storage system can be guaranteed to be completely secure.

16. Third-Party Links

Our website may contain links to websites or services operated by third parties.

We are not responsible for the privacy, security, or content practices of third-party websites. We encourage you to review the privacy policies of those third parties before providing personal information.

17. Changes to This Privacy Policy

We may update this Privacy Policy when necessary to reflect changes in:

  • Our business operations
  • Our website or services
  • Our service providers
  • Applicable legal requirements
  • The ways in which we process personal information

The revised version will be published on this page with an updated “Last updated” date.

Material changes will apply from the date stated in the revised policy and will not retroactively reduce rights that applied before the change.

18. Contact Us

For questions about this Privacy Policy, our processing of personal information, or a privacy request, contact:

RP Supply, trading as Anna New York
Bulgerstein 24
1082 NK Amsterdam
The Netherlands

Email: info@annanew-york.com
Contact form: Send us a message